Rethinking and Reinventing: How's Your Mattress?
Occasionally I am asked to either review grant proposals or to comment on symposia and the like that deal with the future of various enterprises. Perhaps the most common prefix I encounter in these endeavors is “re-“. And especially used in the words “rethink” and “reinvent.” I have found this to be particularly true in higher education, but these treacherous words can be found in any organization that is looking for innovation or a conversion event of some sort. My experience is that the verb being sought after in such instances is not “re-“ anything. It is “change.” Rethinking and reinventing can be insidious traps. They too often assume that the same teams working inside the same boxes can produce something new. What usually happens is that we find the same pieces in the same box, just reorganized. There is a great commercial that shows how mattress companies “rethink” mattress composition on a regular basis. It explains th...